How To Promote Your Online Business – What You Need To Know

An online business takes a lot of consideration. You must know how to begin one, create a site, design it, set up payment options, and ultimately promote it. This last step is one that many people forget, or perhaps-just do not want to deal with, as it seems too complicated. This said, promoting your site is just as important as having one. If you don’t promote it, there’s no point in having a site. Why is this? Consider how many sites there are online. How will people find yours? Only with the help of knowing how to promote your website will you be competitive with your market and make the profit you want. If you have never successfully promoted or marketed a site, there are a number of basic steps that you can take-without having to be a marketing guru. I explain these below.

Directories: The first aspect that a novice site promoter should know about is that of directories. There are many online directories that offer subscription a free and an annual subscription, and are a helpful way of directing web surfers to the types of businesses they are looking for. Directories will help categorize your site according to niche and market, and this-in turn, helps your search rank.

Your Website: Though it may seem basic, it is always necessary to revert back to your website to make sure you are promoting your business in the most effective manner. Look at it objectively, and consider its basic aesthetic and usability. Is it easy to use and shop? These are necessary points to consider-especially if your business is exclusively online. It is also the place that you will be directing your more direct promotional efforts back to, so it is necessary that it is professional and convenient-otherwise, clients will just leave without purchasing a thing.

Learn Online Marketing: Though the terms SEO and SEM may strike fear into even the most brazen of business people’s hearts; it shouldn’t as there are varying degrees of internet marketing-and you don’t need to understand and implement all aspects in order to reap the benefits. This said, you should have a working knowledge of both terms, in order to compete for the customers in you and your competitors’ market. Most information can be found online regarding search engine marketing and search engine optimization if you have the time and energy. If you do not, hiring a consultant or a company trained in these areas could be your best option.

Email Marketing: Aside from basic internet marketing, a person with an online business should always keep in steady contact with their online clients. The best and most effective way to do this is through email marketing-that is emailing your customers on a regular basis. You can have your clients sign up for a newsletter that tells them about sales, promotions, and new products; and this way, you are sending emails that have been requested, instead of spamming and turning potential clients away.

How to Automate Your Best Internet Marketing Strategies

Internet marketing is a highly important industry in today’s highly wired world. As more and more people are finding themselves a home online, more and more companies are jumping on the Internet bandwagon and reaching out to these people, hoping to make them part of their widening market. As more and more companies are finding their own homes online, even more companies are joining in the craze, and are competing with both novice companies and old industry leaders in increasing the range of their markets, not to mention the sizes of their profits.

Internet marketing, therefore, requires mettle: an Internet marketer needs to know the needs and pulse of the Internet market, and should know what techniques and strategies to employ in order to earn the most profit for the least financial and time input. The best Internet marketers will be well versed in the effectiveness of various techniques, such as the use of search engine optimized articles or banner ads, and how these techniques can make or break companies.

The job of Internet marketers does not end there. The best Internet marketers should also know how to track the progress of their marketing strategies, and see if these strategies are earning their clients money. If the strategies are indeed bearing good fruit, then the Internet marketer should find ways to make the marketing strategies sustainable, and yet learn how to employ new strategies to keep the company’s clients satisfied. On the other hand, if the strategies are not resulting in too many good things, then the Internet marketer should be able to adjust the marketing strategies to give the client much better results by the time the next evaluation period comes around.

Monitoring the success of Internet marketing strategies, or lack thereof, can be a daunting task. With the many types of Internet marketing strategies available, an Internet marketer should be able to have an easier time with the monitoring job. If you are an Internet marketer, you can automate your Internet marketing strategies by using tools available online.

The most basic way to track the success of Internet marketing is to check the traffic that reaches the website that you are working for. There are many free traffic analysis programs available online, with most of them having the same functions. Such programs will count the number of hits to your website, which is simply the number of files accessed by an Internet browser at any time. Having a million hits a month does not mean much if your site has heavy graphics: imagine, if you have one million hits in a 30-day month, but a thousand pictures on your website, this might translate to only 33 unique visitors at most a day!

Many web hosting companies offer in-depth traffic analysis programs, which track the number of unique visitors to your site, the most accessed web pages, the unique IP addresses of your site visitors, and your site’s keywords. All of these can be useful when determining the success of your Internet marketing efforts. If some web pages are not being accessed, they may need to be improved, or they should be removed if the company is working on a strict budget. There are still many features of analytics programs that you can use to monitor how often the website is being visited, and how effective the Internet marketing efforts are.

Handling traffic means also handling more e-mails, so you will need a good e-mail program that can allow you to create a list of clients, add people to the list or take them away from it, and even said an auto-response to messages that have the same content. There are many free e-mail programs online that have these features. They can help you save time on e-mail so that you can spend more time concentrating on your Internet marketing efforts. A good auto-responder can also allow the company to reach out faster to its clients.

These are only a few simple tools to help you automate your Internet marketing work. For fast Internet marketing work, you can choose to employ more people, such as a regular pool of writers, if you are mainly concerned with providing search engine optimized articles. You can also employ a regular pool of graphic artists and web copywriters if you need to create better looking, informative advertisements. The more people there are in the Internet marketing team, the better the results will be.

Internet marketing is indeed a great industry to be in, but with all the growing responsibilities that you will face as an Internet marketer, you will need to find ways to make your work easier. This way, you can serve more clients and get the job done faster no matter how many people you serve.

Here Are the Top Legitimate Home Based Businesses For 2010 and Beyond

Is it possible that there are legitimate home based businesses that hold well in recessionary environments and will continue to make money in any economic environment? The answer is a definite yes, and in this article, we want to look closely at two home based businesses that can thrive regardless of the economic conditions.But, before we do that, lets look closely at why these businesses always thrive even in the toughest economic conditions.To begin with, they are based on a desperate need. The need is apparent and very urgent as compared to just an ordinary want. To give an example, a cold drink may not be an urgent need while a need for a Dentist to remove one’s tooth may turn out to be very urgent. When you have a product that answers an urgent need, there is really no selling that takes place as long as you are in contact with the right audience.Secondly, a legitimate home based business that will work well in any economic environment must be based on a product or service that the market is willing to open their wallets and pay for. Its not every desperate need that people will pay for. For example, there are sometimes desperate needs for information online but, people may not necessarily pay to get it.So, a research on the PPC search engines must clearly indicate a strong willingness on the part of the target market to pay. Although other factors do come into play in the choice of business, the above two factors are critical.Now, what sort of legitimate home based businesses will meet this criteria?The information business environmentInformation has continued and will continue to be one of the most important forms of business that will thrive regardless of economic conditions. Why is that?To begin with, we are living in the information age where people sometimes desperately need information to solve urgent problems. This, combined with the growth of doing business through the internet has made it easy for entrepreneurs to cash in big time.However, not any information product will make it. You need to focus only on developing information products that people have a desperate need for. Its got nothing to do with your passion or even what you know. Its got everything to do with what the market needs and will pay for. If you have achieved some meaningful success online and you want to create a product that teaches others how to do it, think again. You may not make it.Pure product salesIf you have chosen your product right, selling physical goods may be one of the most recession resistant businesses you can ever start. Clearly, there are certain types of physical goods that will always enjoy a healthy demand regardless of economic conditions.But, what sort of products are we talking of here?Well, look at products that people cannot do without especially if such products have a proven record of solving the problems for which they are intended. Probably the most known products in this area will include product fore acne, weight loss etc.In terms of your actual strategy, you can either sell the products on eBay or even develop your own site or sell them from home through network marketing. Better still, you can combine all these into one solid business approach.Now, there you have it, two credible businesses that can make you a dependable income.

Start Home Based Business – 3 Steps To Success

The keys to starting a successful home-based business are many, but there are some essential steps you can take that will help to increase your chances for success in this very tough business. When you start a home based business, you absolutely must approach it as you would a brick-and-mortar business. You wouldn’t expect to make a killing from day one with a brick-and-mortar business, so don’t expect to get rich overnight with an online business. It can take a year before you start to make significant money, but with hard-work on a consistent basis you can expect to make great strides towards this achievement, and because of this you should not give-up after a month because you haven’t made any money yet.Let’s take a quick look at three important steps you should take in order to successfully run your home-based business:Step 1 – Don’t give-up too early
Many people who have started online businesses fail for the simple fact that they don’t stick with it. They will quit after a month or two because they haven’t made any money, and this is the fault of all the fallacies out there stating you can make $10,000 overnight, which is simply not possibleStep 2 – Treat your online business like it is an offline business
As mentioned earlier, you cannot expect to profit too quickly in a business, both offline and online. It takes time and dedication in order to achieve results, but with consistent efforts you will surely achieve your income goals with time.Step 3 – Keep learning
There is no way to know everything about running an online business, especially since things are constantly changing. What works today didn’t work last year, and what works today probably won’t be as effective in a year from now, so make the effort to learn continuously and stay on top of the trends, which will keep you ahead of your competition and on the fast-track to success.

10 Steps of Home Based Business Excellence

1. Raise the business senses of virtually all involved in the business to the Home Based Excellence level. This means raising the top as well as closing the gap of the new comers to the business and evening the playing field for all involved with business training over time.2. Home Based Business Excellence measurement systems should be used to insure that all associated with the business have the same chance for excellence and reach that level at their own pace. So they have the same chance at building the business of their choosing.3. The same sense of excellence should be implemented throughout the business structure locally, nationally or internationally, though many different styles can be implemented to achieve the same outcome and such is encouraged to make sure all learning modalities can flourish.4. The standards of Home Based Business Excellence, tracking should be put in place to make sure partners are applying what has been learned to some of the issues they will be faced with as Home Based Business operators, follow up will be important.5. The Home Based Business Excellence training should provide the business operator with the needed competence to enable them to take advantage of the strengths of their particular business background if any, the training should be free from any bias towards any industries this will give maximum benefit to all participating.6. The Home Business Excellence training should be an open forum so all attendees can be involved and get the help needed, as well as give input to the learning process this is important as an interactive learning tool. Which allows all to be teachers and learners at the same time; this is a powerful dynamic to use.7. When the Home Business Excellence training system is setup all other business trainings should be put on hold as to increase the retention and learning of the business partners involved in this training, which allows for maximum focus of the subject matter hat hand and allows the business partners or participants a single minded focus.8. The Business education that will be shared in the Home Based Business Excellence system will restructure the attendee’s knowledge level giving them authority over the business niche of their choice, by receiving the resources needed to build a step by step blue print that they create during the home based business program.9. When putting together a Home Based Business Excellence training or system the person(s) or individuals heading up this type of program must be committed to providing the highest level of content to the attendees so they receive the maximum reward from such a program.10. If the Home Based Business Excellence program is setup for the people participating to receive a high standard of business content and tools then this means at a minimum that all Business operators involved in the program be taught a curriculum that will be plausibly preparing them for the business of their choice and enable them to run that business at a profit within 30-90 Days, and dominate their sector of choice.To Learn more about a Powerful Home Business Excellence System go down to the Resource Box and Click the link Below.

The Importance of English in International Business

The major factor involved in the importance of English in international business is the acceptance of English as the international language of the business community for the purpose of uniformity in communication. Accepting English eliminates the need to explore an alternative language. If not English, then what language works better for the international business community?

English as an International Language

Perspective of English as Global Communication

If English as a global language “means that English has the widest distribution on the most continents, it is true. If it means that English is the language most utilized for international communication between and among language communities, it is true. But if it implies that English is the language of all the peoples of the globe, it is manifestly false” (Harris, 2001, 685). What may be good for the functionality of business may not be accepted as being good for the non-business community. With any new project or venture, research and development of the product or service should be done so that words used to communicate with the new market are not received with offense. Be sensitive and respectful concerning the decisions made in regard to the ways communication is used and worded.

Perspective of English as Learned Communication

“It is crucial that students are equipped with-and be aware of-both the linguistic and strategic repertoire that they can draw from in situations where they use English to communicate with those who do not share their first language and culture. In addition to the development of strategic competence, students also need to be reminded that communication is a two-way road. That is, making one’s own message clear and trying to understand others is not the sole responsibility of non-native speakers or speakers of ‘less standard’ English varieties (however that is defined). Everyone is responsible for overall successful communication, whether it is international or not” (Matsuda and Friedrich, 2011, 340). Be mindful that words can have different meanings in different parts of the same country. Therefore, having words that have different meaning in different parts of the world is a reasonable possibility. There can also be different versions of English in different locations. Business English could also be different from the native English of an English-speaking country. Do not assume; technology has been made available to know for sure what is involved in any given business project or transaction.

English in International Business Communication

“In thinking about the impact of English on international business, there will be two effects: the intra-language effect and the inter-language effect. The intra-language effect would relate to the impact that English has in stimulating international business activity between English-speaking countries” (Hejazi and Ma, 2011, 153). If the native English of each of the two countries is slightly different, it still could have the feel of dealing with a non-English speaking country if time is not spent coming to an agreement defining business English. Business professionals new to a market will benefit by finding out how things work and use the same language the other market stakeholders are using.

“The inter-language, commonly referred to as “lingua franca”, effect refers to the impact English would have on stimulating FDI activities between countries which have different official languages. The inter-language effect would have two dimensions: the first involves the use of English by a non-English-speaking country when carrying out international business with English-speaking countries; the second involves the situation in which English is used as a vehicle language between two non-English-speaking countries that use different official languages” (Hejazi and Ma, 2011, 153). Even though cooperation in using English in both cases may result in positive benefits for the countries involved, sensitivity in communication should be exercised to avoid miscommunication that may offend members of the markets involved. Good judgment with word choice is very important.


The importance of English in international business will depend on the purpose of the communication for which English is involved. Since the importance of English will vary depending on whether its use helps to complete business transactions, the deciding factor will depend of the opinion of the users concerning that fact. The success of communication in business will involve other factors. The more English works in communication for international business, the more it will be used. It will then be used because it is used by the people for whom businesses want to communicate.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.